How many times have you seen totally irrelevant ads appearing on your page, for which your readers have no interest. You are losing valuable clicks here because one your visitors might get confused and leave your site, second he might not even come back later. To avoid such disasters you need to ensure that the ads that appear on your website is relevant to the content that is on the site.
The ads are served on your site based upon the following parameters:
- URL of the site
- Title text of the site
- Text of links
- Text of links that link to your site (appearing on other sites)
- Content of links that point to external pages
- Keywords appearing frequently on the site
- Search Engine queries that lead to the page etc...
The above broad parameters need to be kept in mind while driving AdSense Ad Units to your site. While you might be able to control the text of your articles/post on the blogs but the text of comments made by your visitors is not in your hands and they can be totally in tangent with the content of the post/page. To overcome this very important problem section targeting needs to be used for effective ad serving. This is done by enclosing the relevant content in the following HTML tags;
<!-- google_ad_section_start -->
Your content
<!-- google_ad_section_end -->
This will ensure that the AdSense crawler will only read the content enclosed within these tags and ignore (for the purpose of Ad Serving) other text on the page.
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