What is Natural Positioning vs. Payment in AdWords?
Let's see the differences between SEO and SEM, which is better? The natural positioning in Google or the pay-per-click offered by AdWords? What does each strategy consist of? In which online projects are viable? Unless you are an expert on these topics I invite you to read the post and follow their recommendations!
Natural Positioning vs. Paid In AdWords
When we have a website, whether it is a personal blog, online store or the website of your business, it is necessary to master these terms. In some cases by doing a good job SEO will be more than enough, but in others not doing SEM will result in simply not existing.
Through a campaign, in AdWords, we can appear in minutes positioned in Google, but from appearing well positioned in the results offered by major search engines, providing a good user experience and converting customers are some of the goals we seek with SEO.
The pay-per-click positioning has its advantages, but also the natural positioning, but we know very well that not all projects can survive with this or at least see in the short term the number of visits, clients, and conversions, so Search engine marketing is often the most viable option for these websites.
What is Natural SEO (SEO)?
It consists of optimizing your pages so that they appear in the top positions of the search engines, and where the main objective is usually the search engine Google. The main goal of SEO work is to gain importance in the eyes of Google by how much dominates the online search market.
Google takes into account about 200 factors to position a website or website, but we can always summarize the most important SEO factors:
1- Number and quality of incoming links to your website (including internal pages).
2- The user experience that is linked to the functionality, navigability, and content of the site.
The SEO is to optimize a website to the maximum for the users or potential customers, and the result of this will become attractive to the major search engines. This is why SEO techniques or natural positioning include these actions:
A) - Optimization of the website with two goals in mind: to attract and retain our customers and potential customers, and to like the search engines.
B) - Register the site in the main search engines. These usually have their shipping platforms and in some cases, it is enough with pinging.
C) - Incorporation of the website into directories, but gradually and only in those relevant to our sector that do not include links to sites of dubious reputation.
D) - High-quality incoming links related to content. In this case, the best links are the ones that are placed in a content of the same theme or related and that also gives you traffic.
E) - That the web is responsive. If the site is adapted to each device will have a better position in each of them.
What is Pay Per Click (SEM) Positioning?
It consists of paying to leave with positioned with our keywords, the cost of each click depends on the level of competition or bids that exist at the time. There are many online advertising platforms, but Google AdWords is generally used since 85% of searches are conducted in Spain and up to 90% in certain countries.
With search engine marketing (SEM) being a pay-per-click positioning is immediate, in just 48 hours you can create a campaign that guarantees potential customers traffic.
Final Considerations
Some bloggers with no experience in these areas, and Internet business owners are often confused with these terms: they hire an SEO and this makes them mount a marketing campaign in search engines when they really do not need it.
There are unscrupulous people who with the eagerness to earn easy and fast money from their clients puts them to invest in SEM when really what they need is SEO.
If for example, you are content marketing, you have monetized with Google AdSense, you need a good job of SEO is achieved by SEO. We know that AdSense does not want anything with paid traffic!
If your case is an online store or a blog that sells products or offers services, in such case, it is advisable to combine both things and achieve the following:
A) - Organic traffic qualified from the different search engines that can be permanent, decrease or grow over time without the need to invest.
B) - Payment traffic that lasts until you have money to buy it.
The best thing is to be clear about the true
Let's see the differences between SEO and SEM, which is better? The natural positioning in Google or the pay-per-click offered by AdWords? What does each strategy consist of? In which online projects are viable? Unless you are an expert on these topics I invite you to read the post and follow their recommendations!
Natural Positioning vs. Paid In AdWords
When we have a website, whether it is a personal blog, online store or the website of your business, it is necessary to master these terms. In some cases by doing a good job SEO will be more than enough, but in others not doing SEM will result in simply not existing.
Through a campaign, in AdWords, we can appear in minutes positioned in Google, but from appearing well positioned in the results offered by major search engines, providing a good user experience and converting customers are some of the goals we seek with SEO.
The pay-per-click positioning has its advantages, but also the natural positioning, but we know very well that not all projects can survive with this or at least see in the short term the number of visits, clients, and conversions, so Search engine marketing is often the most viable option for these websites.
What is Natural SEO (SEO)?
It consists of optimizing your pages so that they appear in the top positions of the search engines, and where the main objective is usually the search engine Google. The main goal of SEO work is to gain importance in the eyes of Google by how much dominates the online search market.
Google takes into account about 200 factors to position a website or website, but we can always summarize the most important SEO factors:
1- Number and quality of incoming links to your website (including internal pages).
2- The user experience that is linked to the functionality, navigability, and content of the site.
The SEO is to optimize a website to the maximum for the users or potential customers, and the result of this will become attractive to the major search engines. This is why SEO techniques or natural positioning include these actions:
A) - Optimization of the website with two goals in mind: to attract and retain our customers and potential customers, and to like the search engines.
B) - Register the site in the main search engines. These usually have their shipping platforms and in some cases, it is enough with pinging.
C) - Incorporation of the website into directories, but gradually and only in those relevant to our sector that do not include links to sites of dubious reputation.
D) - High-quality incoming links related to content. In this case, the best links are the ones that are placed in a content of the same theme or related and that also gives you traffic.
E) - That the web is responsive. If the site is adapted to each device will have a better position in each of them.
What is Pay Per Click (SEM) Positioning?
It consists of paying to leave with positioned with our keywords, the cost of each click depends on the level of competition or bids that exist at the time. There are many online advertising platforms, but Google AdWords is generally used since 85% of searches are conducted in Spain and up to 90% in certain countries.
With search engine marketing (SEM) being a pay-per-click positioning is immediate, in just 48 hours you can create a campaign that guarantees potential customers traffic.
Final Considerations
Some bloggers with no experience in these areas, and Internet business owners are often confused with these terms: they hire an SEO and this makes them mount a marketing campaign in search engines when they really do not need it.
There are unscrupulous people who with the eagerness to earn easy and fast money from their clients puts them to invest in SEM when really what they need is SEO.
If for example, you are content marketing, you have monetized with Google AdSense, you need a good job of SEO is achieved by SEO. We know that AdSense does not want anything with paid traffic!
If your case is an online store or a blog that sells products or offers services, in such case, it is advisable to combine both things and achieve the following:
A) - Organic traffic qualified from the different search engines that can be permanent, decrease or grow over time without the need to invest.
B) - Payment traffic that lasts until you have money to buy it.
The best thing is to be clear about the true
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